...Passion for making other people happy. This can include consumers, clients, the guy at the grocery store, and even those difficult-to-please investors. We share enthusiasm for great products, killer marketing, and companies that are willing to put the effort into truly doing things right. Since we started, we've always strived to make sure the work we do is top-notch and so far we've made a lot of friends that way.
All of this passion has translated into our culture and sometimes we feel a bit schizophrenic. We are developing our own products, running popular blogs, and providing services that cover the entire realm of online marketing. Most people would say it's better to focus on just one thing but in fact we've realized that gaining experience and expertise in all these areas is what makes us valuable to our customers. Marketing involves much more than a single pronged approach and we pride ourselves in leveraging the synergy of all possible tactics.
We make a concerted, proactive effort to distinguish the offers of legitimate marketers from the ever-increasing storm of unsolicited mail. We work hard to help maintain an atmosphere of responsible email and online marketing. Therefore, all of our lists include only 100% opt-in, and permission-based contact information.
This means that we are providing consumers - your potential customers - with the choice of what they wish to read, when they wish to read it, and whether or not they want to read it. We are proud of this responsive attitude towards the concerns of individuals and are glad that this helps us to earn their trust. We honor all permissions to deliver only the targeted offers that best match their declared interests. We believe strongly in this element of our vision; it is proper ethically, and it simply makes good business sense.
The following is our procedure and policy for the collection and use of personal information for the purpose of delivering targeted marketing campaigns for matching specific interests:
Choice - each visitor must opt-in (agree) to receiving advertising messages when they have completed a BSW survey form from one of the BSW websites, or when they have signed up with a party that has a contract with BSW. Every individual is in control of the email received from BSW, and is therefore capable at any time to opt-out (unsubscribe) to any or all of our email offers.
Security and Data Integrity - BSW takes strong security measures, EWh as firewalls and limited employee access to customer data, in order to protect personal and sensitive information against loss, misuse, and alteration.
It is these factors that make up the essence of BSW, and the vision by which BSW stands. This is the basis of our mission and our policies, and we hold this in the highest importance and respect.